Corporate Training: 10 Tips To Increase Engagement In Your Company Through It
Having motivated and high-performing team training is essential for a successful business. The big challenge is knowing how to increase the engagement of the professionals involved and make them,
in fact, “wear the shirt” of your company. With that in mind, learn how corporate training can help you on this journey.
More engaged professionals tend to produce more and, consequently, also start to share the same values and objectives defined by a company – becoming fundamental pieces within an institution.
To achieve this level of the business relationship, investing in professional training is a strategy that can extract the best from employees and increase their level of motivation, bringing better results for organizations.
But, currently, are these business training being carried out in the best way?
According to a survey carried out in the United States, only 22% of the companies and institutions interviewed showed an increase in the number of corporate training courses compared to the previous year, as shown in the chart below:
The graph also highlights that 55% kept the same number of training sessions, while 23% reduced this number, which results in a total of 78% of organizations that were unable to expand training with their employees.
This means that many businesses still struggle to make use of this system despite its benefits.
As a reflection of this scenario, many employees do not feel part of the corporations to which they belong and have low corporate engagement. You can clearly see this in the graph. below, which denounces the drop in engaged professionals in the last year.
Although more than 60% of the interviewed population was involved with their work, compared to the previous survey,
it is noted that, as training progressed little (only a 22% increase), there was a reduction in the number of employees considered engaged, reaching pre-pandemic levels.
The relationship between these two indices demonstrates, therefore, the effectiveness of business training in engaging its professionals and the various resulting advantages for the parties involved.
Engaged employees in Training and their benefits
The engagement of professionals within an institution can bring many benefits to organizations of any size, with the potential to solve structural problems and impact the management of challenges. Among these prerogatives, we can highlight:
- the decrease in turnover, consequently longer employee time in the company;
- the increase in productivity, employees give their best in the work environment;
- greater satisfaction for what he does;
- greater mental and emotional connection with work, generating more security;
- reduction of stress and anxiety;
- more happiness in the business environment;
- improvement in the quality of personal life;
- reduction of absenteeism;
- greater loyalty of professionals with the company;
- better served customers, resulting in a better customer journey;
- higher quality products;
- increase in sales;
- higher profits, among others.
In fact, it works like a ripple effect, in which a benefit generates new positive points, and so on.
It is worth mentioning that engaged professionals are responsible for raising the quality and productivity of a given product or service, leading to greater customer satisfaction and generating an increase in sales – greater profitability means greater returns for shareholders and entrepreneurs.
Therefore, investing in the training of professionals is a crucial value for any business, as it allows the company to stand out in the market and reach higher levels.
However, for corporate training to effectively work by increasing employee engagement, it is necessary to involve them and make them aware of its importance. How to do this? Here are some insights and skills that can assist in this process.
Tips On How To Increase Engagement Through Corporate Training
Engagement between companies and employees can be built within a pleasant and effective dynamic. For this, when performing training, it is important to keep in mind some factors. Here are 10 tips worth taking into account.
Conduct pre-training engagement by giving employees reasons to participate
When participating in a training, employees need to understand the reason for their participation. This prepares them mentally and makes them less resistant to the subject at hand.
At the same time, having this awareness, they are able to realize the importance of what is being done and participate more actively, otherwise, they will find themselves a waste of time.
In addition, it is interesting to show participants that certain training is important not only for the company, but for them as a professional, adding knowledge and enabling possible career advancements.
By taking an interest in their professional development, employees increase their level of engagement and prioritize training with commitment.
Seeing a clear path ahead, which can lead to professional development, with possible higher positions and salaries, for example, the collaborator invests much more of himself in what is being done, opening himself up to the learning in question.
It is important to emphasize that promises that cannot be kept should not be kept, as this will have the opposite effect and will end up undermining trust in the company, leading to total disengagement on the part of the employee.
Training must be relevant to the entire team and integrate real work situations with personalization
When scheduling training, it is necessary to ensure that the participating team will, in fact, benefit from its content. So, make sure she has the necessary skills to follow the course.
In addition, to make the experience more dynamic and involve participants even more, it is essential to include real work situations, whether from images or discussions.
And, in the midst of this real-life scenario, personalization gains space. The more personalized situations you create, the better employees respond to them. The way is to keep the participants at the center of the training, instigating learning and making them build knowledge based on what they already master.